Learn More About Global Brand Protection
Global Brand Protection works to prevent non-genuine parts from making their way into the marketplace and onto your vehicle. Ford Motor Company takes the issue of counterfeit parts very seriously. Counterfeiting is a worldwide phenomenon and Ford Motor Company deploys resources around the world to protect our brand and you, our consumers. Parts that are not considered genuine are classified into several broad categories. These categories are:
 

Counterfeit: Counterfeiting occurs when a third party copies an Original Equipment (OE) part or package through their own manufacturing process and places a Ford trademark on it. Or, when a third party places their own part into a look alike package and attempts to sell the part to the aftermarket as a genuine Ford piece.

Trademark Infringement: Trademark Infringement occurs when a party unaffiliated with Ford uses Ford's trademarks without authorization. This can occur in many different areas, including the use of Ford logos or trademarks on advertising materials, internet web sites and apparel items.

Unauthorized Sales: Unauthorized sales occur when parts are distributed via an unauthorized channel. Some examples of this can occur when:
  • Parts not meeting Ford quality standards are not properly destroyed
  • Theft of genuine product enters the marketplace

  • Production facilities divert parts from normal market distribution channels to third parties

 

Global Brand Protection protects the consumer against parts that fall into any of these categories above. If you feel that you have obtained a part that fits one of these categories, we would like your feedback as it relates to parts or parts packaging that you feel are not genuine. Please choose the link below to submit a part or packaging concern.

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